Imetec Hair straightener, 220 W, 170°C - 230°C, 40 s

The IMETEC 11915, officially named the Bellissima Steam Ceramic & Keratin, is a steam-assisted hair straightener designed to create smooth, straight hairstyles or soft waves while helping control frizz. Unlike conventional straighteners that rely exclusively on heated plates, this model combines steam technology, ceramic-and-keratin-coated plates, and electronically controlled heat. Its main attraction is the combination of steam-assisted styling and three temperature settings, making it particularly interesting for people with thick, frizzy, wavy or difficult-to-manage hair. The IMETEC 11915 uses steam to assist the straightening process. During styling, steam works alongside the heated plates. According to Bellissima, this helps the hair retain an appropriate moisture balance and reduces its tendency to become frizzy in humid conditions. Potential benefits - Frizz control: Helps produce a smoother finish, especially on hair prone to humidity-related frizz. - Longer-lasting styling: Designed to help maintain straight or wavy hairstyles. - Smoother movement: Steam and the plate coating are intended to reduce resistance during styling. - Shinier appearance: Smoother hair surfaces can reflect light more evenly. - Versatility: Can be used for straightening or creating waves. Steam-assisted styling does not mean the device is damage-free. Hair is still exposed to temperatures as high as 230°C, and repeated high-temperature use can damage the hair cuticle. The manufacturer's hydration and protection claims should be treated as product claims rather than proof that this model prevents heat damage. 3. Ceramic & Keratin coating The straightener features a ceramic coating incorporating keratin. Ceramic coating is used to provide a smooth surface and support consistent heat transfer across the plates. Keratin is a structural protein naturally found in hair. Here, it forms part of the manufacturer's plate-coating technology; the device should not be confused with a professional keratin treatment. The coating is designed to improve gliding and reduce unnecessary pulling during styling. Floating plates The 110 mm plates are flexible, allowing them to adjust to the thickness of each section of hair. This can help distribute pressure more evenly, especially when working with thicker sections. The rounded outer profile also allows the straightener to create soft curls and waves rather than only completely straight hairstyles.