Bright, indirect light to mimic the lipstick plant is native habitat in forests is best and will keep the plants full and healthy enough to bloom. However, plants exposed to direct sun have a tendency to burn and plants in light that is too dim will cease to bloom and may become leggy. To keep plants healthy, provide a loamy, well draining potting mix. When watering your plant, soak the soil thoroughly and allow it to dry before the next watering. Plants in overly wet soil may rot.